酒店經(jīng)營(yíng)過程中酒店產(chǎn)品價(jià)格實(shí)行與酒店產(chǎn)品非價(jià)格競(jìng)爭(zhēng)策略
    酒店在制定產(chǎn)品價(jià)格后，應(yīng)該在經(jīng)營(yíng)過程中堅(jiān)持有效的實(shí)行。價(jià)格實(shí)行主要要做好銷售客房時(shí)的限制房?jī)r(jià)和對(duì)團(tuán)隊(duì)房?jī)r(jià)的限制。
1.限制房?jī)r(jià)
    如果酒店預(yù)測(cè)未來一段時(shí)間內(nèi)，將會(huì)出現(xiàn)較高的客房入住率，則會(huì)限制用低房?jī)r(jià)或優(yōu)惠房?jī)r(jià)出租客房，具體的做法可以使前臺(tái)決不打折扣，只接待住一天的客人等。
2.團(tuán)隊(duì)房?jī)r(jià)限制
    團(tuán)隊(duì)在平時(shí)是客房出租率的有效保證，但團(tuán)隊(duì)房?jī)r(jià)比普通房?jī)r(jià)低很多，如果在客房供不應(yīng)求的情況下，仍接受大量的團(tuán)隊(duì)客人，占用客房資源，酒店就不能接待普通散客以獲得更高的客房收入。所以酒店銷售人員要充分預(yù)測(cè)未來時(shí)間內(nèi)的客流情況，平衡好團(tuán)隊(duì)客人和普通客人的接待，盡量最大限度地利用現(xiàn)有客房資源，獲得最高的收入。
酒店業(yè)的非價(jià)格競(jìng)爭(zhēng)策略
    價(jià)格競(jìng)爭(zhēng)并非是酒店間競(jìng)爭(zhēng)的唯一手段，也不是最好的競(jìng)爭(zhēng)手段，價(jià)格競(jìng)爭(zhēng)往往會(huì)使酒店行業(yè)陷入惡性循環(huán)的不良競(jìng)爭(zhēng)漩渦中。通常采取的價(jià)格競(jìng)爭(zhēng)手段有：
1.開發(fā)差異性產(chǎn)品
    酒店市場(chǎng)上，客人的需求是多樣化的，差異性策略就是做到人無我有，人有我優(yōu)，滿足客人在其他酒店得不到滿足的需求，從而獲得顧客的認(rèn)可，提高自己的市場(chǎng)競(jìng)爭(zhēng)力。
2.服務(wù)個(gè)性化
    每個(gè)客人的個(gè)性都是不同的，如果能針對(duì)不同個(gè)性的客人，提供最適合他們的服務(wù)，顧客必然對(duì)酒店產(chǎn)生忠誠(chéng)感。
3.品牌
    品牌對(duì)酒店來說是一筆寶貴的資源，尤其對(duì)于服務(wù)產(chǎn)品，因?yàn)榭腿嗽谙M(fèi)之前是不能客觀看到產(chǎn)品質(zhì)量的好壞，只有聽從他人的意見，即酒店在社會(huì)公眾中的口碑。創(chuàng)口碑即創(chuàng)品牌，客人在選擇酒店產(chǎn)品時(shí)，良好品牌設(shè)計(jì)的吸引力比任何宣傳任何降價(jià)措施都強(qiáng)有力。
4.促銷宣傳
    促銷能向顧客傳遞商品信息，對(duì)于酒店這樣不可移動(dòng)的產(chǎn)品，積極有效的對(duì)外宣傳措施對(duì)促進(jìn)產(chǎn)品銷售是有很大幫助的。同時(shí)與旅行社、航空公司、會(huì)議會(huì)展組織等機(jī)構(gòu)保持良好的關(guān)系，也是拓寬酒店產(chǎn)品銷售渠道的有利條件。

Hotel prices in the hotel business process to implement the strategy of non-price competition and hotel products
    Hotels in the development of product prices, should adhere to the effective implementation of the course of business. The price of the implementation of restrictions on prices and sales rooms, mainly to do the restrictions on team prices.
(1) limit prices
    If the hotel is forecast the next period of time, there will be a higher room occupancy rate of rental rooms will limit the use of low prices or discount prices, specific practices can make the front desk never be discounted, only reception guests to live one day.
2 team Rate Limitations
    Team usually is an effective guarantee of the room occupancy rate, but the team prices much lower than the average prices, the case of room shortage still accept a lot of team guests, taking up room resources, the hotel will not be able to receive ordinary individual to obtain higher room revenue. Hotel sales staff to fully predict the future time, the passenger traffic, the reception of guests and guests of the balance team, try to maximize use of existing rooms resources, the highest income.
Non-price competition strategy for the hotel industry
    Price competition is not the only means of competition among hotel, nor is it the best means of competition, price competition is often the hotel industry will fall into the vicious cycle of adverse competitive whirlpool. Usually taken by means of price competition:
(1) the development of differentiated products
    Hotel market, the needs of the guests a variety of differences in strategy is to be no one I have, I have excellent people to meet the needs of guests in other hotels can not be met to gain customer recognition, improve their market competitiveness.
2 personalized
    The personality of each guest is different for the different personalities of the guests, to provide the most suitable for their service, the customer is bound to the hotel a sense of loyalty.
3 brand
    Brand hotel is a valuable resource, especially for services and products, as guests before consumption is not objectively see the product quality is good or bad, only to listen to the views of others, that is the hotel's reputation in the public. Chong reputation brand, guests choose the hotel product, good brand appeal is stronger than any promotion of any price cuts.
4 promotional
    Promotional goods to the customer information for the hotel so that non-mobile products, a positive and effective outreach measures is of great help to promote product sales. At the same time maintain good relations with travel agents, airlines, conference and exhibition organization bodies, but also to broaden the favorable conditions of the hotel product sales channels.