萬州酒店廣告設(shè)計(jì)和獲得新的萬州酒店標(biāo)志設(shè)計(jì)斯堪的納維亞的魅力

Posted on貼在 January 21, 20112011年1月21日||Category:類別: UK Brand Logos英國(guó)商標(biāo)

Many people in the UK are familiar with萬州酒店廣告設(shè)計(jì)在英國(guó)的很多人都很熟悉FinnAir芬蘭, the leading airline in Finland and a popular carrier throughout Europe. 在芬蘭,最主要的航空公司與流行載體整個(gè)歐洲。This company now has a new本公司現(xiàn)在有一個(gè)新的logo design標(biāo)志設(shè)計(jì)and livery to promote a more streamlined, fluid brand.和馬以促進(jìn)一個(gè)更有效率的、流體的品牌。

The old logo design featured the name of the company written in rounded blue lettering. 舊標(biāo)識(shí)設(shè)計(jì)表現(xiàn)了公司的名字寫在圓形的藍(lán)刻字。The blue was both calming and relevant due its resemblance to the blue seen in the sky during good weather. 藍(lán)色既鎮(zhèn)靜及相關(guān)應(yīng)有它跟在藍(lán)色的天空中看到的好天氣。The letters were prominent and serious due to the use of all capital letters, but they were rounded for a friendly feeling. 信被突出和嚴(yán)重的過程中使用大寫字母,但他們都是圓形的友好的感覺。The use of italics promotes a feeling of movement that is appropriate for any type of transportation logo.使用斜體字促進(jìn)運(yùn)動(dòng)的感覺適合任何類型的交通標(biāo)志。

The new logo design retains these elements and builds upon them. 萬州酒店廣告設(shè)計(jì)新商標(biāo)設(shè)計(jì)保留這些元素和建立在他們身上。First, the blue has been made a little darker, which is more corporate although less reminiscent of calm weather. 首先,藍(lán)色已經(jīng)犯了一個(gè)小深,更重要的是,雖然不讓人聯(lián)想到公司天晴。Set against the clean white of either the company airplanes or stationary, the look is crisp and professional. 反對(duì)干凈的白色或公司的飛機(jī)或固定,目光是酥和專業(yè)。Second, the italics and capitals have been kept, but the new font has more pointed edges and less rounded elements. 第二,保存了斜體字和資本,但新的字體邊緣有更多和更少的圓尖的元素。This gives an even more fluid look and a modern abstract sensibility. 這給了一個(gè)更流體神情和現(xiàn)代抽象情感。The result is a smooth logo design that is similar to its predecessor but a little more stylish and Scandinavian.萬州酒店廣告設(shè)計(jì)結(jié)果是一個(gè)光滑的標(biāo)識(shí)語設(shè)計(jì),就像其前任但更多一點(diǎn)的時(shí)尚和北歐風(fēng)格。

The livery has the new logo design, but it keeps the well-recognized F on the tail of the airplanes. 車身的新標(biāo)識(shí)語設(shè)計(jì),但它可使F公認(rèn)的尾翼的飛機(jī)。This is important because the F is drawn to roughly parallel the proportions of a plane, creating a smooth overall look while driving home the company’s line of business. 這是非常重要的,因?yàn)樗鼤?huì)被吸引到F比例大致平行的一個(gè)層面,創(chuàng)造一個(gè)光滑整體看來開車回家時(shí)公司的業(yè)務(wù)范圍。The image has been slightly changed to use elements of the new FinnAir font, but it is recognizable to long-time customers of the airline.圖像被稍微改變使用元素的新字體,但它是芬蘭長(zhǎng)期客戶的可辨認(rèn)的航空公司。