金華高爾夫酒店VI設(shè)計(jì)Airtel獲得一個(gè)新的、流體看

Posted on貼在 December 9, 20102010年12月9日||Category:類別: Logo Design News標(biāo)志設(shè)計(jì)的新聞

UK branding英國(guó)品牌is known all over the world for excellence and attention to detail. 聞名世界各地卓越,注重細(xì)節(jié)。In fact, London has been home to some of the world’s most recognized brands. 事實(shí)上,倫敦家里有一些世界上最知名的品牌。The new新logo design標(biāo)志設(shè)計(jì)for global mobile service provider Airtel is the latest British logo makeover to hit the streets.Airtel全球移動(dòng)服務(wù)提供商是最新的英國(guó)標(biāo)志造型了街道。

The old logo design for Airtel was functional, albeit a bit dated. 金華高爾夫酒店VI設(shè)計(jì)舊標(biāo)識(shí)Airtel功能設(shè)計(jì),雖然有點(diǎn)過(guò)時(shí)。The red and white colour palette is eye catching and dramatic, which is why is used so often in mobile logo design. 紅色和白色面板是醒目、生動(dòng),這就是為什么經(jīng)常使用在移動(dòng)logo的設(shè)計(jì)。However, the logo was extremely serious. 然而,這個(gè)商標(biāo)是極其嚴(yán)重的。The rectangular shapes and blocky letters gave a hard edged feeling that was not as attractive as many of the friendlier, rounder brands in the same industry. 采用矩形形狀和字母,讓硬邊緣的感覺(jué),并不是非常吸引盡可能多的友好,圓整品牌在同一行業(yè)。Would people choose an unfriendly人們會(huì)選擇一個(gè)不友好的brand品牌where there were other alternatives? 在那里有其他選擇嗎?This logo design was simply not right for a mobile company that has been in constant expansion and shows signs of further growth in the future.這個(gè)標(biāo)志設(shè)計(jì)完全不適合移動(dòng)公司,已經(jīng)在不斷擴(kuò)張的跡象,表明進(jìn)一步發(fā)展的未來(lái)。

The new logo has its faults, but it is certainly a better choice than the old one. 新商標(biāo)有它的缺點(diǎn),但它無(wú)疑是個(gè)更好的選擇比舊的。A new and brighter red is being used without the serious black accents to weigh it down. 一個(gè)新的、更加光明的紅色是用黑色的口音不嚴(yán)重體重下來(lái)。Entirely lower case letters and a more rounded, modern font have replaced the serious old writing. 完全小寫字母和一個(gè)更全面的、現(xiàn)代的字體已經(jīng)取代了嚴(yán)重的舊的寫作。The result is a kinder, friendlier logo design that will attract the modern consumer.結(jié)果是一個(gè)親切、金華高爾夫酒店VI設(shè)計(jì) 友善的金華標(biāo)識(shí)語(yǔ)設(shè)計(jì),將吸引現(xiàn)代消費(fèi)。